So you would think that all the work and pressure would be off once the books arrive but that’s not the case.
It’s been weeks of preparation to organize this Extraordinary Blog Tour for the new book, PATCHWORK SASSAMAN STYLE. We were lucky because Jane and I have many friends who were willing to get on the tour bus and write about Jane and the new book.
The objective of a blog tour is : to get the book into the eyes of many potential buyers; to give readers more information about Jane and her process for making beautiful fabrics and quilts; to introduce readers to other blogs/sites which may be of interest to them; and to create that elusive ‘buzz’ on the internet. A good tour should ultimately help sales or stats on all the blogs sites that participate.
So far, I think it’s been going well. Our first post, Artfabrik, had over 150 comments! One person won a copy of the book but then smart Laura Wasilowski sent all the others a free pattern pdf! It must have been a nice surprise for all of them.
My next job, to support Jane, is shipping books to the Festival of Quilts in the UK for her August classes and signings, along with hundreds of brochures for her to hand out. We must make sure everything is at her venues on time.
Our special giveaway is this beautiful pillowcase kit courtesy of Jane…I’ve made her pillowcase pattern before and it is an ingenious method to encase the seams like a store-bought one. Isn’t the fabric lovely? And another random winner will win a copy of the book! Leave a comment below: what do you think of the tour so far? We’ll select winners on Monday.
Don’t forget to follow the rest of the tour for more info, fun and big surprises! Tour schedule is a two posts down. Tomorrow the extraordinary blog tour continues on the blog of award-winning quilter Gloria Hansen.